Spin For Life is a record-breaking spin cycling fundraiser for the Canadian Cancer Society that simulates a collective journey around the world over the course of eight distinct hours.
It's immersive, impactful, and inclusive.
Over the course of eight hours, our Spinners will collectively ride the circumference of the world: 40,075 km. Each hour is themed around distinct global landscapes with LED screens, theatre lighting, and mapped projections transporting participants through a beautiful, challenging, and cathartic experience. Emcees and Instructors will lead the music-filled Spin Hours, introducing stories of cancer heroes, researchers, clinicians, and remembrances of those we have lost. All culminating in a world record ceremony and on-site after party when we finish spinning around the globe!
Thanks to our growing list of like-minded sponsors and patrons, 100% of donations stay with the Canadian Cancer Society. With each event, Spin For Life aims to raise a minimum of $1.44 million with new host cities being added every year for a ten year goal of $180 million. Tax receiptable donations can be allocated to any of three categories: Clinical Trials, Wheels of Hope, or the Alberta Cancer Research Fund (which was specially created to be funded by Spin For Life). Even in our first year, we are aiming to break the World Record for most money raised with a static cycling event.
Spin For Life values inclusion and removing barriers to entry for participation; any skill level, beginner to pro, is encouraged to join. There’s no need for any special equipment or gear – alongside 180 spin bikes, Spin For Life is equipped with low-impact floor and arm pedal machines. Spinners are in a controlled indoor environment where the risk is low, medical support is always close-at-hand, and the weather won’t affect the experience. Our participants’ physical and fundraising commitments are also designed to be manageable challenges: one hour of sweat with a minimum $1,000 raised for charity.
Spin For Life is an imaginative new indoor cycling fundraiser for the Canadian Cancer Society. It’s unique in a few ways:
Controllable: Held in an indoor location where we control the temperature, lighting, projections and full sound experience.
Repeatable: This entire event can be packed up in shipping containers and repeated it in multiple cities each year.
Symbolic: The collective 40,075 km is symbolic of the global impact of cancer and the power of teamwork to overcome
We are taking a hard line with Spin For Life -- 100% of every donation dollar goes where we all want it to: the charity. That means our sponsors and patrons are going the extra mile to cover all of the production and marketing costs.
We believe this clear and publicly stated division of funds is not only the right thing to do for Spin For Life, but we hope will set the standard for other fundraisers to follow.
Spin For Life is built from the ground up by removing physical, emotional, and economic barriers from people who want to participate. We want each donor and every spinner to feel that their contribution is effective and meaningful. We aim to cultivate relationships of trust and build a genuine experience that extends through every day of our year-long fundraising support campaign leading to the event and every minute of the Spin For Life event itself. We want each contributor to know that the funds went where intended and that we are all engaged allies who are making this fight against cancer more winnable.